'The most important plant in the world' is the first in a series of short films commissioned by the IUCN UK Peatland Programme and created by the artist Caroline Vitzthum. The film series is collectively titled 'Sphagnum Portraits' and brings together ambitious works undertaken by individuals, environmental charities, and community groups to help share the importance of peatlands and engage in restoring damaged sites across the country.
Jane Akerman, IUCN UK Peatland Programme Manager, says,
“We are always seeking new ways to engage diverse audiences with peatlands, and it has been inspiring to work with Caroline to develop the 'Sphagnum Portraits' concept and engage in a creative endeavour. 'The most important plant in the world' tells the story, not only of Sphagnum and its importance for peatlands, but of a family business and restoration partnership both rooted in the desire to make a difference.”